How Social Commerce Can Boost Your eCommerce Strategy In 2023?

Social Commerce

Is converting leads into customers the main challenge for your eCommerce business? If yes, then it’s high time you change your eCommerce strategy. 

Social media is buzzing with millions of users and has a very high engagement rate. So basically your market is right there, ready to engage with your brand, and all you need to do is leverage it.

How can you do it? By doing social commerce for your brand. If your target audience is not buying from your eCommerce site, you need to sell your products through social media. 

Let’s dive deeper into social commerce and how it can improve your eCommerce strategy in 2023.

What is Social Commerce?

Social commerce means when a customer researches a product or service on a social media platform and purchases from the platform itself.

The most common social media platforms used for social commerce are Instagram, Facebook, and Pinterest. People come to these platforms to take inspiration and discover new products. You can easily direct them to buy the products by tagging the products and leading them to checkout pages.

The concept of social commerce emerged in 2005 by Yahoo and in 2007, Facebook started talking about it. Since then, it has developed over the years.

Benefits of Using Social Commerce

Social commerce is redefining the online shopping experience. If your target customers are on social media platforms, you need to make adapt social commerce to market your offerings.

1. Reach More Of Your Target Market

More and more people like us are moving to social media platforms to see recommendations and reviews before buying any product. So through social commerce, your business can reach potential customers better.

2. Increase Conversions And Sales

Social media platforms are more engaging as compared to eCommerce platforms. So the users are more involved and interested while seeing the product/service and there is a low cart abandonment rate. It boosts the chances of sales. Besides this, social commerce also shortens the buying journey for users and helps increase conversions. 

3. Improves Social Media Presence and Builds Brand Awareness

Social commerce helps brands build a connection with their customers. Brands don’t have to make separate efforts to manage eCommerce and social media sites separately, because both purposes can be solved through social commerce.  

4. Cost-Effective Option For Brands

Marketing with social commerce is not as expensive as with an eCommerce platform. Especially in content creation as a lot of user-generated content is already available on social media which brands can use in their marketing campaigns.

Must Read – Best Influencer Marketing Strategies for Crowdfunding in 2022

Ways to Improve Your eCommerce Strategy with Social Commerce

Brands have moved from highly targeting online platforms to integrating and focussing on social media channels in their marketing strategies. If you are moving to social commerce, here are some important strategies you should work on for getting the best results. 

1. Know What Your Audience Loves

Getting into the shoes of users is the key to offering them something they will buy. How you can do it? Use analytics and understand your users’ behavior. Then target them with products/services they are interested in buying.

2. Create Engaging Content For Your Audience

Most social media platforms like Instagram, Facebook, Pinterest, TikTok, etc. focus on visuals, so focus your social commerce strategy on using visuals. You should also ensure that only quality content is shared on your social commerce platforms. Using user-generated content is also a good way to make your content engaging.

Must Read – Why Must Shopify Users Integrate Shoppable Instagram Feed On Their Store?

3. Select And Leverage Platforms That Your Audience Uses

There are so many social media platforms but you need to filter and select those where your audience is present. Leverage those channels for your social commerce strategy instead of focusing on all types of social media platforms. 

How To Create Your Social Commerce Campaign?

You can create your social commerce campaign using one of the best tools available online.

It allows you to fetch raw user-generated content for your brand, customize it to align it with your brand campaign. You can then add your product tags with a price on the content and link them to the cart checkout page. So with the help of Tint Commerce, you can turn your social media content into customized and engaging shoppable galleries.

What is the Future of Social Commerce?

Social commerce is the new trend, and it is here to stay for long. The social commerce market was estimated at US$89.4 billion last year and will grow by US$604.5 billion by 2027. 

The largest international brands are using social commerce now. Social media platforms are planning to add new updates and features in 2023 to promote social commerce and make the buyer journey seamless.


Summing up here, social commerce is the way forward if you want to match up with your competitors or even better, move ahead of them. Instead of focusing only on eCommerce platforms, you should focus on social media platforms and work on making them shoppable for your target audience. An even better way would be to use user-generated content when selling through social commerce as it will build more authenticity for your brand.

Must Read – How Adding Instagram Feed To Shopify Stores Can Boost Conversions?

Leave a Comment

Your email address will not be published. Required fields are marked *